Social media and online privacy in the Age of the Customer: Highlights from ad:tech London 2011
Katherine KamWarc
In 2005, 15% of people in Britain owned an iPod or mp3 player. Now over half the population owns some form of mp3 player, Virgin Megastore – followed by its subsequent owners Zavvi – has disappeared from the high street and profits in the music industry are at a record low. If Apple and the iPod could cause such disruption to the music industry, imagine what could happen if it, or a similarly ambitious company, got involved in the TV business....