GCAP Italy: Against The Poverty Press The 8 – Grey For Gcap
The 2010 Warc Prize for Ideas and Evidence was created to identify case studies that demonstrate success against four criteria: strategy, integration, results and innovation. The competition, which was open to entries from any country or industry sector, was judged by an international panel of senior marketers and agency chiefs, using the following weighting: strategy (20% of marks), integration (25%), results (30%), innovation (25%).
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Advertiser: GCAP Italy
Agency: Grey Worldwide Italy
Brand: Public service advertising
Campaign duration: May t- July 2009
Campaign objective: Increase awareness
Media budget (USD): < $250,000
Media used: Branded content, Events, Internet microsites, Magazines (consumers), Newspapers (national), Out of home (all forms), Public relations