Intel: The Escape iAd

This case study describes how Intel, the microprocessor manufacturer, used a mobile gaming experience to target tech-savvy parents in the US and raise awareness of its new range of Intel Core processors and increase purchase intent for the newest Intel-powered PCs.

Intel: The Escape iAd

Ansible Mobile New York

Advertiser: IntelBrand: IntelCountry: USA

Objectives

For the introduction of the 2nd Generation Intel® Core™ processor family, Intel sought to participate in the target audiences' computing passions with marketing experiences that would communicate the superiority of their newest processors.

The goal of the campaign was to engage Intel's primary target audience of tech savvy parents during computing moments when they were most likely to be receptive to learning about the features of the 2nd Generation Intel® Core™ processor family, and increase purchase intent for the newest Intel PCs....

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