Intel: The Escape iAd

Ansible Mobile New York

Advertiser: Intel
Brand: Intel
Country: USA

Objectives

For the introduction of the 2nd Generation Intel® Core™ processor family, Intel sought to participate in the target audiences' computing passions with marketing experiences that would communicate the superiority of their newest processors.

The goal of the campaign was to engage Intel's primary target audience of tech savvy parents during computing moments when they were most likely to be receptive to learning about the features of the 2nd Generation Intel® Core™ processor family, and increase purchase intent for the newest Intel PCs.

Strategy

As smartphone adoption among Intel's primary audience of tech savvy parents reached the 50% inflection point and accelerated throughout the year, Intel felt it was the right time to introduce a groundbreaking mobile marketing experience on this new platform.