MINI & SPCA New Zealand: Driving dogs

This case study details a corporate social responsibility (CSR) campaign in New Zealand by Mini, the car brand, which supported the Society for the Prevention of Cruelty to Animals (SPCA) which a drive to increase adoption of shelter dogs.

MINI and SPCA New Zealand: Driving dogs

Agency: FCB New ZealandAdvertiser: BMW and SPCABrand: MINI and SPCACountry: New Zealand

Objectives

Corporate Social Responsibility with a difference.

Our original brief was to 'do something that demonstrates MINI's support...