Obituary: Laurie Young – marketing practitioner, entrepreneur, consultant and writer

Laura Mazur

Laurie YoungThe marketing universe lost one of its brighter stars when Laurie Young died suddenly on September 18th at the age of 58. Laurie was a truly genuine innovator. He combined intellectual depth and a passion and curiosity for ideas with the ability to get to the core of a business problem and come up with a sensible and effective solution.

A brief look at Laurie's portfolio career shows that he was something of a renaissance man. First, there was his acknowledged business/strategic marketing expertise, encompassing a range of positions which demanded marketing skills in the midst of dramatic change, including BT and Unisys. At PricewaterhouseCoopers, as global marketing partner of its corporate finance division, he was one of the few non-accountancy partners at senior level.