The last word from the East: Seeking transformation

Barney Loehnis
Ogilvy & Mather

Coco Chanel once said: "Don't spend time beating a wall, hoping to transform it into a door."

There comes a time when change needs to be made, that it needs to be done properly. I often talk about the 'transformational' potential of mobility; partly, because this bold promise commands attention; and partly, because I see evidence – mainly outside large brands and corporations – in health, education and SME commerce, where the ability to bring the world to the palm of the hand, and the ability to broadcast to the world from the same palm has extraordinary, transformative power. Transformation is something worthy of attention.

Recently, I spent three days with a client and 40 brilliant minds to identify six transformational programmes that leverage mobile innovation – it was, as one participant observed, 'a bold agenda'.