Lifebuoy: Help a child reach five

Varsha Chawda, Jane Dorsett and John Gamvros

Campaign details

Brand owner: Unilever
Agency: Lowe Lintas & Partners and PHD
Brand: Lifebuoy
Country: India, Indonesia
Channels used: Events and experiential, Internet - general, Internet - search, Online video, Public relations, Radio, Social media, Television
Media budget: 1 - 3 million

Executive summary

Diarrhoea is the second leading cause of death among children under five worldwide. It kills more children than malaria, AIDS and measles combined.1 Yet most are unaware of this and that this tragedy can be easily prevented by the simple act of washing hands with soap.

Lifebuoy's social mission is to make a genuine impact on child deaths from diarrhoea and pneumonia by changing the hand-washing habits of one billion people by 2015.