The success story of Amelia: a new magazine in the competitive women's sector

This essay is about the strategic thinking, intuitive feelings and analytical work behind the launch of one of Sweden's most successful weekly magazines.

The success story of amelia. A new magazine in the competitive women's sector

Naomi Seid Bonniers Veckotidningar AB, Sweden

THE BONNIER GROUP

The company behind amelia is Bonniers Veckotidningar AB, which is a part of Bonnier Media. Bonniers is a family company which was founded in 1804 by Gerard Bonnier. In that year he opened a book store. The family-owned company continued to grow and in 1859 one of Gerard's sons started the newspaper, Gteborgs-Posten. Today, the company is run by the sixth generation of Bonniers. The Bonnier Group is one of Europe's...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands