How to create an effective price promotions strategy

Promotional activity is at record levels in many geographies and industries. In the FMCG sector, promotions have risen in most countries in the last three years.

How to create an effective price promotions strategy

Rod Street Symphony IRI

Go to: EXECUTIVE SUMMARY

Go to: ESSENTIALS

Go to: WHERE TO START

Go to: WHAT TO AVOID

Go to: CONCLUSION & CHECKLIST

Go to: FURTHER READING

EXECUTIVE SUMMARY

Promotional activity is at record levels in many geographies and industries. Some soft drinks brands routinely attribute over 80% of their volume sales to some kind of promotion.

In the FMCG sector as a whole, promotions have risen in most countries in the last three years, and now account for more than 40% of volume sales in the...

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