Danish Defence Recruitment Branch: The Educational Test

The Danish Defense Recruitment branch hoped to draw more qualified candidates into its various educational options, but many young people were unaware of their choices.

Danish Defence Recruitment Branch: The Educational Test

RelationshusetGekko

Entry Information

Category: Not-For-ProfitCountry where program ran: DenmarkDate program started/ended: October 2010 —> still online

Product Description: The main task of The Danish Defence Recruitment Branch (DRB from now) is to recruit young people to educations and jobs in the defence, i.e. navy, army and air force.

DRB recruits students to the more than 50 different educations in categories such as:

  • Basis education – national service

  • Reaction education – preparation for stationing abroad

  • Constable – professionel soldier

  • Technical educations

  • Sergeant education – mid-level manager

  • Officer education...

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