Tiger Beer: Blue Christmas
Abhijit Das
Campaign details
Brand owner: Viet Nam Brewery LimitedAgency: Leo Burnett/M&TBrand: Tiger BeerCountry: VietnamChannels used: Events and experiential, Magazines - business, trade, Online video, Outdoor, out-of-home, Point-of-purchase, in-store media, Public relations, Social media, Television, Word of mouth and viralMedia budget: 1 - 3 million
Executive summary
This is the story of how Tiger Beer, second in the premium-beer market in Vietnam, broke the mould of FMCG advertising at Christmas and did something totally different to engage a demanding young adult audience. Tiger took the...