Discuss: Listen. Think. Decide.

This case study describes True North's campaign, on behalf of Manchester, to create, from scratch, an event that would offer intellectually engaged people something interesting and stimulating to do after work, all with zero budget.

Discuss: Listen. Think. Decide.

Campaign details

Category name: Travel & leisureAgency: True NorthAdvertiser: Discuss Manchester

Executive summary

Is it possible to create a new interactive event that not only makes a city more enjoyable...