Virtual reality, next-generation cars and gadgets for a connected world: Insights from CES 2016

This article highlights emerging technologies that are likely to have powerful applications for brands, and identifies which products, tools and services are closest to entering the mainstream.

Virtual reality, next-generation cars and gadgets for a connected world: insights from CES 2016

Stephen WhitesideWarc

CES – previously known as the Consumer Electronics Show – has rapidly become a bellwether gathering for client-side marketers and their agencies.

Following CES 2016, several leading executives from across the communications industry shared their takeaway insights with Warc.

This article focuses on the emerging technologies that are likely to have the most powerful applications for brands – as well as identifying which products, tools and services are closest to entering the mainstream.

Tom Edwards, Chief Digital Officer/Agency, Epsilon

This year's CES was...

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