Facebook focuses on ad platform development
Todd Steinman
Background
Since going public, Facebook has introduced many new products in an effort to develop its nascent advertising platform. These updates include: real-time bidding (Facebook Exchange); unbundling Facebook ad products – including an a la cart newsfeed offering; the ability to purchase Sponsored Stories in desktop and mobile Newsfeed, and tracking performance by channel; increased targeting options to fans and Friends of Fans (FOFs) and launching Self-Serve Premium ads.
Details & Implications
Value of 'à la carte':Instead of one-size-fits-all, now almost every slice of Facebook's media inventory...