Are We Heading for an Advertising Recession?
Carlos Grande, WARC.com
If the typical job tenure of a chief marketing officer is two years, few outside
The slump of the early 1990s certainly took its toll on the advertising industry, removing an estimated £1bn ($2bn) from UK media revenues alone.But by the strict definition of two consecutive quarters of declining Gross Domestic Product (GDP), the US and the UK have not suffered a...