World Vision Canada: Horn of Africa crisis response

This case study describes how World Vision Canada, a not-for-profit international relief organisation, executed its annual fundraising campaign with emotional messaging that highlighted the Horn of Africa famine crisis.

World Vision Canada: Horn of Africa crisis response

Russ Reid

Entry Information

Country where program ran: CanadaProgram start date: 02/10/12Program end date: 02/21/12Advertiser/Client Name: World Vision CanadaProduct/Service Description: World Vision Canada is a leading international relief organization that reaches out to children and families struggling with poverty, hunger, sickness and despair. Their annual Middle Donor Campaign is a vital source of revenue that supports life-saving programs and helps meet current critical needs.Category: Not-For-Profit (NFP)

Strategy

Business problem

Middle donors are the lifeblood of a nonprofit organization. Most of World...

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