Daimler AG: 10 years Smart – sounds from the backseat
Proximity Germany
ENTRY INFORMATION
Category: AutomotiveCountry where program ran: GermanyDate program started/ended: October 2008
Product Description: smart fortwo
Advertiser/Client Name: Daimler AG – smartMedia Channels: DirectMail
STRATEGY
Marketplace Challenge:
The new smart fortwo is sold and delivered to the owner. This means that now any sales arguments or product features no longer count. Now is when the flattery begins. Because everyone wants to have it affirmed that they made a good decision.
Target audience: Consumer
Drivers and owners of a...