Jump from B2B to B2C with event sponsorship

Alltech is a B2B agribusiness with customers that are typically one or even two levels removed from the final consumer.

Jump from B2B to B2C with event sponsorship

Aidan Connolly Alltech Inc

Kate Phillips-Connolly Trinity College Dublin

Sponsorship of the World Equestrian Games brought Alltech to a large new consumer audience

Alltech, a B2B agribusiness, used its sponsorship...

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