IAB MIXX: Creativity meets digital technology
Geoffrey PrecourtWarc
The promise of the Interactive Advertising Bureau's (IAB) tenth anniversary MIXX Conference carried a distinctly analog message.
"Digital's Renaissance Moment: A Return to Art, Beauty and Human Emotion in Marketing," as defined by Randall Rothenberg, the IAB's president/ceo, provided the two-day assembly in New York with the opportunity "to explore how the marriage of creativity and technology can drive consumer experiences that reach out and touch people."
PHOTO CREDIT: Doug Goodman/dgphotography.com
To give context to the premise, Rothenberg cited one of the advertising industry's masters: "Nobody has said it...