Google's Eric Schmidt forecasts online display will be a $200-billion business

Geoffrey Precourt reports from the Interactive Advertising Bureau’s (IAB) “Ecosystem 2.0” annual meeting, at which Google's Eric Schmidt predicted online display advertising will reach $200 billion in the next five to 10 years.

Google's Eric Schmidt forecasts online display will be a $200-billion business

Geoffrey PrecourtWarc

The most influential individual in digital marketing expects fierce and fast growth worldwide in online display advertising, with a total investment of...