Coalition to Stop Pennsylvania Teens From Drinking and Driving - Full Apologies

Neiman Group, Philadelphia
(A coalition to stop Pennsylvania Teens from Drinking and Driving: Pennsylvania Department of Health, Drug Free PA, PennDOT and Pennsylvania Department of Education)

By understanding, without judgment, everything there was to know about how, where and why kids party, and by involving them in every step of the creative process, we were able to:

  • Uncover a fresh solution to an age-old problem.

  • Provide audience insights that enabled a conservative client to be bold.

  • Engage an audience that wasn't just apathetic but downright hostile to our message.