Siemens USA: SpaceX
Brand/client: Siemens USA / Siemens USA
Lead agency: Ogilvy & Mather
State of the marketplace & brand's business
PLM Software is transforming manufacturing.
America's manufacturing resurgence is being driven by advanced software and technologies. Product Lifecycle Management software (PLM) is at the forefront, transforming design and production in industries like automotive, aerospace, consumer goods and medical devices. It allows designers and engineers to innovate the design and production process, reducing the risk of failure, increasing speed to market, improving product quality and saving money.
Siemens is the leader in a growing market
Consequently, PLM software is expected to grow at an 8% CAGR for 2013-2016. (Credit Suisse: 'Industry Software Deep Dive'.) This is good news for Siemens, which is the category leader in PLM, with 16% share (Credit Suisse "Industry Software Deep Dive").