How AT&T is tapping consumers’ passion for sports

This event report addresses how AT&T, the telecoms and media company, is putting sports at the heart of its brand proposition.

"It is the customer's world," insists Ryan Luckey, AT&T's Assistant Vice President/Corporate Sponsorship. "We're all just living in it."

And, in adapting to this rapidly-changing world, the marketing/media focus of AT&T is exploding: The telecommunications company acquired DirecTV in 2015, and is about to invest $108.7 billion in the purchase of Time Warner.

Indeed, the enterprise has become so diverse and so rich that it seemingly would require a massive stadium just to house its senior-management teams.

No worry: AT&T Stadium, with room for 105,000 people – and a high-definition TV screen measuring 20,000+ square feet (presumably for lower-tier managers...

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