Research Association 2012 annual conference: Blurring the boundaries: New Social Media, New Social Science (NSMNSS)

Grant Blank

Oxford Internet Institute

Under the joint sponsorship of NatCen Social Research, Sage Publications and the Oxford Internet Institute, the New Social Media, New Social Science (NSMNSS) network has been exploring the challenges of new social media (NSM). These challenges are described here as a series of strengths and weaknesses. Most challenges are particularly important for quantitative research. NSM provides rich settings for qualitative researchers. In NSM the qualitative focus on meaning and developing understanding through participation and progressive collection of data remains consistent with traditional approaches. Understanding meaning is not simplified by digital data. In general, NSM has had less impact on qualitative research.

Advantages of social media data