Samsung SUHD: Ensuring Sony is not synonymous to colors anymore in Vietnam
Campaign details
Brand owner: SamsungLead agency: Starcom/Performics, Leo Burnett VietnamBrand: Samsung SUHDCountry: VietnamIndustry Home applicancesMedia: Content marketing, Events & experiential, Internet - display, Internet - general, Internet - microsites, Online video, Outdoor, out-of-home, Point-of-purchase, in-store, Print - general, unspecified, Public relations, Sales promotion, TelevisionBudget: 1 - 3 million
Executive summary
Vietnamese swear by Japanese brands, and hence brands like Honda, Sanyo, Hitachi, etc. are dominating their respective categories for years. The story in televisions has...