The Glenmorangie Company

This paper describes a two year strategy to put Glenmorangie whisky on general release, in 24 hours, it achieved a 37% open rate.

The Glenmorangie Company

Story UK

THE TEAM

Dave Mullen, Rebecca Wood, Olivia Donaldson, Laetitia Drexler, Sheila Gallagher, Jenny Emslie, Manos Riglis, Felicity Bradley, Graham Robb.Other contributors: David Boni – Director, GreenRoom Films, Selina Wagner – Animator/illustrator.

WHAT IS WONDERFUL ABOUT THIS WORK?

The culmination of a two year strategy to put Corryvreckan whisky on general release, in 24 hours we achieved a 37% open rate. Within a month, the cost was £7.30 per sale (£59.99 per bottle with 4,956 bottles sold).

OBJECTIVES

To launch the general release of Corryvreckan, build the Glenmorangie brand, acquire new members, gather and...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands