Rimi Pluss

McCann Oslo

Entry Information

Category: Retail/Direct Sales
Country where program ran: Norway
Dates program started/ended: September 2011 – April 2012

Product Description:

Rimi is one of many low cost grocery chains in Norway.

Advertiser/Client Name: Rimi
Media Channels: TV/Video/Radio

Website: http://awards.mfcampaign.net/echo/2012/rimipluss/index.html

Strategy

Marketplace challenge:

Rimi is the smallest and least popular low cost grocery chain in Norway. Our challenge was to grow its market share in competition with three larger, more affluent, more popular and far cheaper chains.

Target audience: