Tribute: Simon Silvester

John Gerzema

John Gerzema pays tribute to Simon Silvester, who sadly died in September 2012

Tribute: Simon Silvester

Simon Silvester, one of the most intellectually creative planners UK advertising has ever produced, also died suddenly in September. His exquisite writing style and arresting arguments made his articles a highlight of any market leader issue. Here, John Gerzema of Y&R New York remembers 'a beautiful mind'.

In Delhi, Simon was a man in full. He was giving a lecture on technology to an Indian telco, which artfully evolved into a lesson on humanity. As usual, Simon framed his argument so simply, told the story so vividly and packaged it with such beauty that the audience...

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