Nenuco: Good night advice

Greta Rueda, Gloria Mulleras and Laura García

Campaign Details

Agency: AGR media department
Brand: Nenuco
Brand owner: Famosa
Campaign duration: 3-6 months
Country: Spain
Media budget (USD): Up to $500k
Channels used: Television

Executive summary

Famosa is the leading Spanish company in the toy market and Nenuco is its main product. The challenge for the brand was to improve its advertising effectiveness on television through the creation of greater affinity and engagement and to reduce its reliance on Christmas-based and other seasonal advertising.

The result of this case study campaign was the creation of a year-round slot on television for Nenuco on Disney's channels. The slot turned Nenuco into an educational tool to help parents with their child's learning on a daily basis.

Campaign background