Tamanna: September Christmas
Horizon Draftfcb
Campaign details
Client Name: TamannaBrand Name: TamannaCity: Beirut & DubaiCountry: Lebanon & UAECategory: Non-Profit Organisations and Non-Governmental Bodies
Campaign summary
"September Christmas" was intended to inspire a simple, powerful reaction: "I can turn tears into laughter". Tamanna, a Lebanese NGO, relies on donations to grant wishes of critically ill children in Lebanon. Tamanna grants an average of three wishes per week.
In order to grant more wishes and help as many children as possible, Tamanna needed to raise awareness and funds. "September Christmas" was the very...