Six strategies for success from 21st century brands: Spotify, Buzzfeed and King

This event report looks at why 21st century brands Spotify, Buzzfeed and King have become so successful and offers tips on how this success can be replicated.

Six strategies for success from 21st century brands: Spotify, Buzzfeed and King

Joseph CliftWarc

Spotify, Buzzfeed and King are three of the most-hyped entertainment companies of recent times and none of them were around before 2003. These 21st century brands, it seems, have a lot to teach companies established in the 20th century – or earlier.

At a session held during Advertising Week Europe 2016, chaired by Amelia Torode, Chief Strategy Officer of creative agency TBWA\London (established 1973), representatives of the companies explained how they had become so successful, so quickly and offered five tips for how this success...

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