The halftime report

Advertisers faced some serious challenges during the first half of the 109th Congress, including legislative activity relating to marketing food to children, direct-to-consumer prescription drug advertising and product placement.

The halftime report

Daniel L. JaffeANA Washington

The 109th Congress has reached its halfway point and the marketing community has already faced a number of serious challenges. There was significant activity on a broad range of issues in 2005, including: increased attacks on food marketing to children and direct-to-consumer (DTC) prescription drug advertising; attacks on product placement and other commercial venues, such as commercial fax messages; and continued focus on media content issues and consumer privacy concerns. The marketing community also faces an uncertain new legal environment, with a new U.S. Supreme Court Chief Justice and another pending nomination...

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