APN New Zealand: APN Hour Long Letter

DraftFCB NZ

ENTRY INFORMATION

Category: Publishing/Entertainment
Country where program ran: New Zealand
Date program started/ended: October 2009

Product Description: The Herald on Sunday has quickly established itself as New Zealand's best Sunday newspaper.

Advertiser/Client Name: APN New Zealand
Media Channels: Direct Mail

STRATEGY

Marketplace Challenge:

Media space has become an all-out battlefield. With client budgets slashed and every TV network, radio station and print publication shouting about cut price media placement deals, the Herald on Sunday newspaper needed to remind media agencies that they were an award-winning publication worthy of consideration. The measure of success would be if we could boost their full-page ad bookings for October.

Target audience: Business-to-Business