Libro Financial Group

Tenzing Communications

Section I — Basic information

Business Results Period (Consecutive Months): October 1, 2009 -December 31, 2010
Start of Advertising/Communication Effort: October 1, 2009
Base Period as a Benchmark: October 2009 Plan (based on overall business plan)

Section II — Situation analysis

a) Overall Assessment

Libro Financial Group (Libro) is a full service financial institution - a people-based credit union serving southwestern Ontario through a network of 15 branches and online banking. Today, Libro manages nearly $1.8 billion in assets. (Footnote 1)