Global Marketing Index, April 2012: Budget rises signal marketing industry recovery

Suzy Young

April 2012 results from Warc's Global Marketing Index, a monthly indicator of the state of the marketing industry, which tracks trading conditions, staffing levels and budgets.

Global Marketing Index, April 2012: Budget rises signal marketing industry recovery

Suzy Young

  • Marketers in all regions raise budgets
  • Headline GMI continues its upward trend, with optimism strongest in the Americas
  • Staffing levels trim gains made in previous months

Marketing budgets expanded in all three of the regions measured by Warc's Global Marketing Index (GMI) in April. The global measure of budgets rose from 51.5 in March to 53.7, with Europe rising above the neutral level of 50 for the first time since the Index began collecting data in October 2011.

Above 50 = generally improving; below 50 = generally...

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