Progressive's cmo boasts: "I run a network"

This event report demonstrates how Progressive Insurance keeps its marketing fresh and disruptive - two crucial tasks in a highly competitive category.

Progressive's cmo boasts: "I run a network"

Geoffrey PrecourtWarc

"Never follow.

"Lead.

"Don't keep up with the Joneses.

"Be the Joneses.

"But really understand what make the Joneses tick."

Jeff Charney, chief marketing officer of Progressive Insurance, is confident about the vision he brings as a brand steward.

"We run our marketing department differently than any of you in this room," he told a standing-room-only audience of 2,800 delegates at the Association of National Advertisers' (ANA) 2015 Masters of Marketing Conference.

"We run [it] as a network. I am chief marketing officer. I'm also chief programming...

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