Food and Agricultural Organization of the UN: 1 Billion Hungry Project

McCann Erickson Italy

CAMPAIGN DETAILS

Company Name: McCann Erickson Roma
Country: Italy
Client name: FAO
Entry category: Government Bodies and Related Organisations
Dates run: The Campaign ran from 5/11/2010 to 30/11/2010

CAMPAIGN SUMMARY

1 billion people in the world suffer from chronic hunger. The FAO (Food and Agricultural Organization of the UN) wanted to call upon governments worldwide to make the elimination of hunger their top priority, presenting them with a global petition: The 1 Billion Hungry Project

OBJECTIVES

To deliver 1.000.000 signatures by the end of November 2010.

STRATEGY