The people that changed the world didn't do it for profit

Tara Deveanu

This paper disputes the belief that brands need to align themselves with a social purpose or good cause to be successful.

The people that changed the world didn't do it for profit

Tara DeveanuKubis Interactive

When I was a kid, my dad tried to explain to me that all people have flaws, ones that I would start noticing even before being able to tie my own shoe laces. But he never really explained it that well to me so, as soon as I learned how to read, he gave me a book containing some of Lev Tolstoy's short stories. One of the short stories in that book was about a fox that escaped from a trap without its tail and...

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