Leveraging Cultural Tensions to Drive Brand Growth
S "Subbu" Subramanyeswar, Sunita Bangard, Melanie Cook, Graeme Read
In this Warc Webinar, the Grand Prix winners of this year's Warc Prize for Asian Strategy discuss how a distinctive point of view offers a brand its best chance of cutting through the noise and forming strong relationships with its desired audience.
Presented by:
S "Subbu" Subramanyeswar (MLLintas Group)Sunita Bangard(Idea Cellular)Melanie Cook (SapientNitro, Constant Garden)Graeme Read (McCann Health)
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