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Mash-up marketing: a winning media formula
Consumer-centred, holistic media planning is essential in today's market conditions. The growth of digital and other channels has led to erosion of the influence of mass-media advertising, which now accounts for only 20% of total brand experience.
By only relying on personal opinions or guesswork, not facts, you risk wasting millions of dollars, losing credibility and impact.
Access unbiased, evidence-based insights that save you time and help you make marketing choices that work.
WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.
Strategy Partner, Fetch
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