California State Parks Foundation: California State Parks Foundation Map Appeal

Adams Hussey & Associates

ENTRY INFORMATION

Category: Not-For-Profit
Country where program ran: USA
Date program started/ended: 28th February 2008

Product Description: California State Parks Foundation works to protect California's State Parks System. This appeal was to raise funds from our Major Donors.

Advertiser/Client Name: California State Parks Foundation
Media Channels: Direct Mail

STRATEGY

Marketplace Challenge:

California State Parks Foundation's main challenge is ensure funds are available to keep all of California State Parks open, safe and accessible to all Californians. In his FY 2008/2009 budget, California Governor Arnold Schwarzenegger threatened to close 48 state parks. Every region of the state would be impacted by these closings. In addition, he threatened to cut staff positions, such as lifeguards at California state park beaches. We needed to involve our donors in an all out effort to thwart the Governor's proposals. Adding to our challenges, was that we were going out to donor from a state that had been heavily targeted by the Presidential candidates. And with an economic downturn already occurring, would our donor's part with anymore contributions?