a happy new year to you, too. Let us begin 2002 as wed love to go on. So we
wont talk about the continuing shrinking budgets of the US ad market. Nor
will we mention the 10% job cuts at the UKs Telegraph newspapers.
shall rush hastily past the boss of the
Trinity Mirror groups three national newspapers forecasting
year-on-year revenues down 20% in December, with no hope of uplift until the
World Cup comes. (And, boy, the weight of media and marketing hopes riding on
the coming summers soccer tourney makes the players problems look puny.)
for the news that NTL, the US-owned outfit that is the UKs biggest cable
operator, now aims to hack its workforce from 22,000 a year ago, to 13,000 by
the end of this, in response to a $12 billion debt mountain and a share price
even more bloodily slashed ($40 to 64 cents at the time of writing) why, we
shall decline to let it cloud our minds.