Media World

Channel-Hopping

Peter Fiddick

And a happy new year to you, too. Let us begin 2002 as wed love to go on. So we wont talk about the continuing shrinking budgets of the US ad market. Nor will we mention the 10% job cuts at the UKs Telegraph newspapers.

We shall rush hastily past the boss of the Trinity Mirror groups three national newspapers forecasting year-on-year revenues down 20% in December, with no hope of uplift until the World Cup comes. (And, boy, the weight of media and marketing hopes riding on the coming summers soccer tourney makes the players problems look puny.)

As for the news that NTL, the US-owned outfit that is the UKs biggest cable operator, now aims to hack its workforce from 22,000 a year ago, to 13,000 by the end of this, in response to a $12 billion debt mountain and a share price even more bloodily slashed ($40 to 64 cents at the time of writing) why, we shall decline to let it cloud our minds.