FCC – Citizen Services: Bin the Worst of 2011

Shackleton

Entry Information

Category: Business and Consumer Services
Country where program ran: Spain
Dates program started/ended: December 2011 – January 2012

Product Description:

FCC is a company that provides public services to citizens, amongst which is included waste collection. That said, the general public perceive waste collection to be a City Council public service and do not know that there is actually a company providing it. FCC identified the need to become more relevant to citizens, in effect, it needed to reach out and actively engage people.

The objective of this campaign was to ensure people knew who actually provides this service, bringing FCC closer to citizens

Advertiser/Client Name: FCC – Citizen Services
Media Channels: Social Networking, TV/Video/Radio, Direct

Website: http://www.judgingishard.com/campana/echo/bintheworst

Strategy