Print industry report card - Does it make the grade?

Marisol Rocha

Comments on a recent ANA members survey about print media. Most believe print is a cost-effective medium (reasons given).

Print Industry Report Card – Does it make the Grade?

Marisol RochaMember Services, ANAAndy CooperCooperKatz and CoBob LiodiceANAMark KalineFord Motor Company

What about print? With all the ongoing buzz around emerging technology, increased consumer control, and concern for what this all means for television, there doesn't seem to be much focus on how print is stacking up in this new media mix environment. Recently, ANA updated its exclusive annual members survey Print's Issues & Opportunities: The Client Perspective to include new topics such as branded entertainment, creative research, and digital editions. Bob Liodice,...

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