Print Industry Report Card – Does it make the Grade?

Marisol Rocha
Member Services, ANA
Andy Cooper
CooperKatz and Co
Bob Liodice
Mark Kaline
Ford Motor Company

What about print? With all the ongoing buzz around emerging technology, increased consumer control, and concern for what this all means for television, there doesn't seem to be much focus on how print is stacking up in this new media mix environment. Recently, ANA updated its exclusive annual members survey Print's Issues & Opportunities: The Client Perspective to include new topics such as branded entertainment, creative research, and digital editions. Bob Liodice, ANA president and CEO, and Mark Kaline, Ford Motor Company's global media manager and chair, ANA Print Advertising Committee, have used these survey results to challenge the industry on what advertisers want from print. Here is how print was graded.