British Airways: On Business
OgilvyOne London
THE TEAM
Emma de la Fosse - Executive Creative DirectorCharlie Wilson - Executive Creative DirectorJames Sexton - CopywriterRick Sear - CopywriterMatt Williams - Art DirectorNeal Williamson - Art DirectorBrian Sassoon - PlannerJo Coombs - Business PartnerAndrew Boggs - Account DirectorDominique Bergantino - Business Director
OTHER CONTRIBUTOR
Being - Online banner advertising
WHAT IS WONDERFUL ABOUT THIS WORK?
We knew we couldn't appeal to small businesses by simply telling them we were on their side....