British Airways: On Business
Emma de la Fosse - Executive Creative Director
Charlie Wilson - Executive Creative Director
James Sexton - Copywriter
Rick Sear - Copywriter
Matt Williams - Art Director
Neal Williamson - Art Director
Brian Sassoon - Planner
Jo Coombs - Business Partner
Andrew Boggs - Account Director
Dominique Bergantino - Business Director
Being - Online banner advertising
WHAT IS WONDERFUL ABOUT THIS WORK?
We knew we couldn't appeal to small businesses by simply telling them we were on their side. We had to prove it. So we made our advertising their advertising and tripled acquisition into BA's On Business programme, acquiring businesses that spend twice as much with BA.