TruMark Financial Credit Union: Your Trust Matters
DMW Direct
Entry Information
Category: Financial Products and ServicesDate program started/ended: May to July 2010
Product Description: TruMark Financial: a non-profit, community-charter, credit union serving the 5-county Philadelphia metro area.
Advertiser/Client Name: TruMark Financial Credit UnionMedia Channels:
Strategy
Marketplace challenge:
TruMark Financial® Credit Union is a non-profit community-based organization. Typically credit unions serve individuals in a company or association. In contrast, TruMark Financial is open to everyone living and working in the area. Result: Most people mistakenly think they're simply unable to do their banking at TruMark...