TruMark Financial Credit Union: Your Trust Matters

Trumark, a credit union in Philadelphia, USA, wanted to grow by informing eligible consumers that they had the choice of joining.

TruMark Financial Credit Union: Your Trust Matters

DMW Direct

Entry Information

Category: Financial Products and ServicesDate program started/ended: May to July 2010

Product Description: TruMark Financial: a non-profit, community-charter, credit union serving the 5-county Philadelphia metro area.

Advertiser/Client Name: TruMark Financial Credit UnionMedia Channels:

Strategy

Marketplace challenge:

TruMark Financial® Credit Union is a non-profit community-based organization. Typically credit unions serve individuals in a company or association. In contrast, TruMark Financial is open to everyone living and working in the area. Result: Most people mistakenly think they're simply unable to do their banking at TruMark...

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