ScottishPower: It Matters
10.0 Internal Communications
“The impact of the ‘It Matters’ sub-brand and campaign on our health and safety initiatives was immediate and resounding. The extent to which we have educated, what I know to be a tough audience, is nothing short of remarkable.”
Doug Wilson, Health & Safety Director,
We believe our work with ScottishPower to unify, re-invigorate and improve the effectiveness of their internal health and safety communications is worth your consideration as it absolutely proves the power of simple, clear and engaging design. It shows how design can transcend a broad target audience, ambivalent to what you're trying to sell and connect with them in a refreshing way, ultimately changing their behaviour. Not only that, it shows how a tight budget can work hard with simple copy and stock imagery to communicate at the unglamorous end of the design spectrum, saving the company money and ultimately improving day-to-day lives.