Positioning the Agency as a Brand
Shelly Lazarus Chairman and Chief Executive Officer, Ogilvy & Mather
Good morning, I am delighted to be here with you and to be part of this very successful conference.
I am glad to see there is such strong interest in a communications agenda. Frankly, I think the discipline of public relations, or corporate communications as we call it at Ogilvy, is vital to your success in the advertising marketplace today. That's because I believe passionately in the power of brands. I believe everything we know about the power of brands can be...