Banter, mischief and pure silliness: How Paddy Power went #brazilnuts for World Cup 2014

This event report sets out how Paddy Power, the online bookmakers, uses content marketing and controversy to fuel social conversations around its brand and drive revenue.

Banter, mischief and pure silliness: How Paddy Power went #brazilnuts for World Cup 2014

Joseph CliftWarc

One of Britain's most distinctive advertisers is Paddy Power, the Irish gaming firm.

Paddy Power has captured the headlines over recent years with calculatedly...