Britain Thinks: What does the financial crisis mean for the reputation of banks?

In the wake of negative opinion polling on the reputation of UK banks in general, one brand asked Britain Thinks to set up qualitative discussion groups, and uncovered several ways in which their service and communications could improve.

Britain Thinks: What does the financial crisis mean for the reputation of banks?

Deborah MattinsonBritainThinks

At first glance, the generic reputation of banks has slumped since the extraordinary events that began in 2007; 70% of us blame the financial crisis on 'corporate greed' and 73% believe that 'banks are driven by greed'.

Even more (80%) agree that there is a 'widespread problem of ethics in the banking industry' and 82% lament that banks have 'failed to change their behaviour since the crisis'. Only 7% believe banks have 'learnt the lessons of the crisis'.

Polling figures like these led to...

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